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Added: May 16, 2006
Article rating: 4 (of 5) - 2 votes

Yellow Page Ad Design Blunders - The 8 Deadly Sins You Must Avoid!

Ok, you realize that print Yellow Page advertising is STILL a very powerful way to reach your local prospects. You've also learned that you can't rely on the publishers' overworked Yellow Page ad designers. ... full article
 
Added: March 29, 2006
Article rating: 3 (of 5) - 2 votes

Are You Making These Nine Fatal Mistakes In Your Yellow Pages Ads?

Apart from the major downside of the Yellow Pages, that it is nipplepiercingly expensive, it is still a bottom achingly brilliant vehicle to take your marketing message to your target audience. Well, some people think, the YP is on its way out, and I totally agree, but I believe it has a few more years of marching to do until it completely vanishes into thin air or even into a puff of smoke. ... full article
 
Added: March 29, 2006
Article rating: 3 (of 5) - 1 votes

How To Make Your Advertising More Successful

Advertising is the most visible form of marketing. It is one the most effective marketing tools you can use to build a share of the prospect's mind. If you know exactly what you want to gain from your advertising, where to direct your message, and how to say what you want your audience to know, your advertising will be effective. ... full article
 
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