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Added: February 2, 2006
Article rating: 2.64 (of 5) - 59 votes

Real Estate Agents: Don't Rely On The Free Consultation

Does this line sound familiar? "Call today for a free consultation." Or how about the wordier version: "Call today for a no-obligation consultation".

I'm betting it does sound familiar. Because while working in the direct-mail industry, I saw these exact words on more real estate marketing pieces than I care to count. And that's the first thing wrong with the free consultation - it's overused, and it has been for years. ... full article
 
Added: February 2, 2006
Article rating: 4 (of 5) - 1 votes

Advertising Copy: What's Really Important?

You labor long and hard trying to create the perfect advertising piece but only about 20% of your copy is going to get read. The rest will simply be scanned. After all your work, your potential customers won't even read every one of those well chosen words. Is your genius lost on them? ... full article
 
Added: December 7, 2005
Article rating: 3.27 (of 5) - 45 votes

25 Ways to Deliver Your Message to Your Target Audience

In order for your prospects and customers to respond to your marketing propositions, you must have a way of delivering your messages to them. Here are 25 ways to do that: ... full article
 
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