A proper real estate marketing program needs to be carefully thought out in order to compete effectively in this crowded marketplace. Haphazardly throwing ideas against the wall to see what works and what doesn't will result in failure for you. Similarly, relying on tired ideas that succeeded in an overheated market where just about anything you tried worked is also a recipe for disaster. Too often, we see property owners or agents making classic mistakes that kill their marketing efforts. Let's analyze four of these mistakes so you can avoid them and begin to see better results in your real estate marketing. ... full article

Real Estate agents should be starting their blogs now, which is currently the 'off season' for most. For professional business people that haven't started their own blog, there's never been a better time than now. Starting a blog from scratch takes a good bit of time and energy to get up and going. A reasonable effort could get a blog well positioned in a month, for the average person. ... full article

Are you owner of a "Crackberry" or are you considering adding this powerful little tool to your real estate arsenal? The BlackBerry is a SmartPhone that seems virtually designed for the busy broker, Realtor and agent, with plenty of customizable features and support for downloadable applications that can make your life a lot easier while you're on the road. ... full article