Every customer looks for 3 special benefits when they do business with you. They may not specifically ask for these benefits. But you're losing sales if you don't automatically provide all three. ... full article

When it comes to calling prospects, the telephone becomes a three hundred and fifty pound weight for some individuals. I'm going to share some secrets with you that will rid you of your apprehension to pick up that phone! If your home business relies on you calling leads and prospects, I guarantee you that your success or failure is directly in keeping with your ability or reluctance to pick up the phone! ... full article

It’s crucial to know your prospects if you want to market effectively to them. Take this quick 10-point quiz to see how well you know and understand your prospects.
If you can't answer these questions, how can you be sure you are connecting with your audience in a relevant and meaningful way?

How can you be sure you are reaching them with a compelling message about your product or service?
How can you be sure you are tapping into the conversation they are already having inside their own head with respect to your product or service?

I would argue you can't. And if you can't do these things, your marketing will not be effective. ... full article