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PAGE <<   <   13   14   15   16   17   >   >>  Net Real >> Articles >> Direct Mail AdvertisingAgent TipsBrochuresBusiness CardsCustomer ServiceDirect MailFlyersLead Generation MethodsMarketingNetworkingNewslettersOffice Resources And SuppliesOffline PromotionOnline MarketingPhone MarketingPostcardsPrinting TipsSales Tips Added: December 20, 2005 Article rating: 4.05 (of 5) - 21 votes How to get prospects to open your direct mail envelopes In direct mail, you have a formidable enemy - the wastepaper basket. Your prospects take one look at your mailing envelope and decide if they will open it or fling it into the trash can (or recycling box). One way to persuade them to open your envelope is to make your envelope irresistible. Here are a few ideas. ... full article Added: December 20, 2005 Article rating: 3.65 (of 5) - 34 votes Seven reasons to use direct mail for sales lead generation 1. Personal Unlike an advertisement in a trade publication, which can be read by anyone, your sales letter arrives at your prospect's place of business as a piece of personal communication from your mind to his. Also, unlike any other medium, direct mail can be personalized (Dear Mr. Smith) and customized to each reader ("As an IT manager, you know that... "), showing your prospect that you know about him by name and understand his business in particular. ... full article Added: December 7, 2005 Article rating: 2.95 (of 5) - 41 votes Direct Mail --- The Followup Letter Everyone know the importance of the sales letter. Most everyone knows to put in a reply card for the convenience of the prospect. And just about everyone knows the importance of a brochure. But most business people forget the one piece of direct mail that can very often clinch a sale...the follow-up letter. ... full article PAGE <<   <   13   14   15   16   17   >   >>

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