If you own a small business, then you know the value of affordable and effective marketing. Unfortunately, many traditional and online advertising methods are becoming quite expensive. This article will explain direct mail guidelines and methods.
Direct mail is an often over-looked method that can be very effective if executed properly. There are three guidelines to follow when conducting an effective direct mail campaign: ... full article

Anglers in Maine catch trout using dry flies with barbless hooks. Unless they keep tension on the line all the way to the net, they lose the trout. Your sales letters must do the same. But how?

One secret to keeping busy business readers hooked is to use irresistible transition sentences. Transition sentences come at the end of one paragraph and the beginning of the next. Good transition sentences leave your readers hanging in a number of ways. ... full article

1. Your Most Valuable Asset

A mailing list of valued customers is the single most important asset you have. Loyal customers will spend an average of five times more in your business than new customers. Plus it costs ten times more to acquire a new customer.
When choosing a mailing list, first identify your best customer. What is their age, income level, and geography?
Then identify your "perfect" customer. Select mailing lists which match your perfect customer profile.
If you're selling business to business, select the type of business, number of employees and geography, then tailor your message to this audience. ... full article