Sending direct mail to current and past customers is an easy way to improve existing customer relationships, and drive revenue and profit growth.
This article discusses three strategies that are consistently profitable across varied industries: (1) Refer-a-friend campaigns (2) Getting former customers to buy again and (3) Converting past enquiries into sales.
Direct mail is one of the most powerful, yet underutilized, ways that you can use to nurture customer relationships and drive increased revenue and profits. In this article we'll cover three types of direct mail that we've used in our own business and in those of our clients with profitable results. ... full article

1. Personal
Unlike an advertisement in a trade publication, which can be read by anyone, your sales letter arrives at your prospect’s place of business as a piece of personal communication from your mind to his. Also, unlike any other medium, direct mail can be personalized (Dear Mr. Smith) and customized to each reader (“As an real estate investor, you know that . . .”), showing your prospect that you know about him by name and understand his business in particular. The result: higher-quality sales leads. ... full article

Considered a vital link part in a real estate marketing plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail. Direct marketing specialist Debbie Bermont, president of San Diego-based Source Communications, offers her golden rules for creating that vital, highly successful direct marketing campaign. ... full article