In difficult real estate markets (such as today's market), it's crucial for agents to lean out their marketing costs, yet at the same time, improve their brand identity and become efficient and well-known as an agent. ... full article

Admittedly, I have not seen your advertising flyer. Then again, I probably don't have to. I have reviewed hundreds, if not thousands, of advertising flyers for small businesses. After 30 years I have found that nearly every small business ad flyer contains the same mistakes and missed opportunities. Avoid these seven common mistakes, and your advertising flyer - and your marketing in general - will be stronger for it. ... full article

Years ago many businesses might have claimed that sending out paper flyers to their customers was a highly effective form of advertising. Just about every consumer can recall seeing their mailbox stuffed with flyers or having a flyer tacked onto their windshield. Some people might have read these flyers while others quickly cast them aside. But from the business' point of view, enough people read (and often acted upon them) to make it an effective platform for spreading their message. The traditional paper flyer's time in the limelight as a viable and effective marketing vehicle has, for all intensive purposes, come to an end. Paper flyers have been replaced by a new, environmentally friendly and far more effective platform. Most businesses have made the switch to email flyers. Here are just some of the reasons why. ... full article