A referral is a recommendation made to a potential client about the services of an agent or a firm. Referrals are an excellent source of quality real estate leads and professionals shouldn't overlook them. Getting them should be an integral part of your marketing plan, because they are both cheap and effective.

The key to getting referrals is first earning the trust of your clients, and then capitalizing on this trust to get more clients. Referrals are so effective because they command instantaneous credibility. Think of it this way, when it matters, wouldn't you rather follow the advice of a friend, than use an unknown agent to handle your home?

So how do you get referrals? ... full article

In the real estate business, sales lead analysis is as important as lead generation. In order to avoid wasting time and money, real estate professionals need to separate between possible and probable prospects.

Probable prospects are prospects that are more likely to complete a deal, in short, qualified leads. This doesn't mean that you should focus only on probable prospects. But comparing to possible prospects, qualified sales leads require more attention from you, more of your time and of course appropriate, immediate action that will turn them into your clients.

Considering this, how do you distinguish a qualified lead? ... full article

As a new real estate agent, you need a good mailing list to start your email and newsletter marketing campaigns. So what are your options? Well, the easiest way is to buy one. But you might waste time and money on people who might not be viable prospects. So why not try to make one yourself? You will end up with a list of good leads that are all your own. ... full article