It occurred to me today, while driving along a road that I travel quite regularly that a lot of home business people are missing out on great low cost and almost free advertising. Why did I come to this realization while driving down that road that I've driven down time and time again? Because I read the same sign that I read each and every time I drive that road - "Ron Bus Equipment Rentals Open Mon-Sat".

There is a multitude of inexpensive ways to advertise and generate sales leads for your business! Id you're not taking advantage of this stuff - your competitor probably is! Don't spend ALL your money on purchasing sales leads and taking ads out in papers. These are definitely viable and productive means to generate business. However, they are not the only way to do so. ... full article

Do you ever wonder if you could be doing a better job marketing your small business or professional service firm? Successfully marketing a small business is hard work. There are several key skills required to consistently develop new business that you, as a small business owner, must master in order to succeed.
The first skill you need to have is the ability to regularly generate qualified leads. You must consistently build your list of prospects if you are to grow your business. Your business will not grow if you market to the same, stagnant population over and over again. While there will be a certain percentage of people who choose to buy from you after repeated contact with your marketing material, the amount who buy will always be limited by the size of the list to which you market. ... full article

Sales is a contact sport and prospecting for new business is the name of the game! You will never meet a salesperson that failed because they had too many prospects to talk to. For the majority of salespeople, finding new customers is without a doubt the most difficult and stressful aspect of the profession. Prospecting should be viewed more as a mindset rather than merely as an activity. It is something you need to be constantly aware of because you never know where your next prospect will be coming from. It really doesn’t matter how competent you are or how well you know your product line, if you don’t have a qualified prospect in front of you, you don’t have a sale. ... full article