If you've ever tried to get a child who is engrossed in their favorite video to do another task you know you must first get their attention. Often the best way to do this is to use their name so they realize you are speaking directly to them. The process of effective lead generation requires that we communicate with many prospective clients at one time. Before we can communicate with them we must first get their attention. And our prospective clients must each feel we are talking directly to them.
Getting a prospective client's attention is not an easy task, especially given the hundreds of thousands of other products and services that are also competing for their attention. Like the mother who has learned to "tune-out" her kids bickering in the back-seat while she is trying to drive, our prospects have learned to tune out all the promotional clutter that bombards them daily. Here is a four step process to gain your prospects' attention and help generate the leads you need to make your real estate business a success. ... full article

Developing an abundant supply of targeted referrals is the number one lead generation system used by top real estate sales people.

The first step to implementing any successful lead generation system is to get your attitude right. Becoming a "Master of Referrals" requires the proper referral attitude.

Many real estate sales people believe that by asking for referrals they're putting people on the spot or being pushy. "I'll wait and if they want to refer someone to me they will". If this is your attitude you need to change it.

Do you care about the people you do business with? Does that caring come "from the heart" instead of from your pocket? Do you care about the products or services your client's friends are buying? Do you believe your product or service is the best? ... full article

Acquiring leads is the single most important and difficult aspect of the real estate business. Without a lead, there is no client, so all realtors dedicate a significant amount of time to collecting contact information and establishing relationships with potential prospects.
There are many ways to generate leads, all of them with their respective advantages and disadvantages. Whether traditional or modern, it's well worth your time and effort to try each one until you find the best combination that is expense-effective, time-saving and successful.
This articles aims to discuss the most common methods, the decision ultimately belonging to you. ... full article