Creating an effective lead follow-up system can be the backbone to a consistent real estate sales business. The more effectively you handle the sales leads you generate, the more production you will achieve. Too many agents are spending too much time trying to find the sales leads they generated. They know the leads are on their desk somewhere. You need to be able to put your hands on your leads immediately when needed.
One of the best ways to track leads is by a contact management software program. These programs are designed to help you keep information that will enable you to sell more efficiently and effectively. There are many on the market, some of the best are ACT!, Top Producer, and Online Agent. Select a system you are comfortable with that will grow with you and your business. ... full article

It's a new year: Time for new goals. How about increasing your customer base through some good old-fashioned prospecting? Here are eight great ideas that are easy to execute—and salespeople say they really work. ... full article

Have you ever noticed that despite the massive number of Real Estate agents in your area, only a hand full are making a fortune selling real estate? Regardless of who these Real Estate agents work for, they are extremely successful where others in their office are barely scraping by. What is the secret to their success? First and foremost, it is their approach to marketing themselves and their customers. So what techniques do they use to attract listings? ... full article