What do you do when a customer compliments you on your service? The correct answer is "I get it in writing!"
It's wonderful when your customers appreciate you; it's even more wonderful when you can share that appreciation with others. After all, what gives you more credibility than a happy customer? And who better to spread the word than that customer?
The word of the day, then, is "Testimonial". Here are some tips and tricks to getting good testimonials and using them to your advantage, increasing thus the sales leads generation efficiency. ... full article

If you are an independent professional or small business owner, building the list of prospects you market to should be one of your core marketing activities. The more people who are interested in your products and services, the better your chances of growing your sales. Wouldn't you like to have the contact information for another thousand or ten thousand qualified prospects for your products and services? ... full article

Cold calling doesn't work, it's no fun and often you end up with leads, or worse yet, clients, that don't really value what you do.
Having said that, qualified leads are the lifeblood of growth, without a lead, there is no client. ... full article