How long does it take to get a client? First, the client has to become aware that we exist, and then that we can solve his problems with our products or services. That growth of awareness is a slow process. It takes time. ... full article

How many leads have come into your business since the beginning of time that never closed? That is a salient question. Who knows how many, but I bet there are a lot.

Whether a small company or a large one with a sales force, the leads that are always best are the ones that are easy to close. But what about the prospects that were reached but never closed? They are in an abyss - The Unclosed Sales Lead Abyss, technically speaking.

What are you doing to follow up? Are you following up? Do you have a fixed idea in mind about some time frame that those leads then become dead ... full article

It occurred to me today, while driving along a road that I travel quite regularly that a lot of home business people are missing out on great low cost and almost free advertising. Why did I come to this realization while driving down that road that I've driven down time and time again? Because I read the same sign that I read each and every time I drive that road - "Ron Bus Equipment Rentals Open Mon-Sat".

There is a multitude of inexpensive ways to advertise and generate sales leads for your business! Id you're not taking advantage of this stuff - your competitor probably is! Don't spend ALL your money on purchasing sales leads and taking ads out in papers. These are definitely viable and productive means to generate business. However, they are not the only way to do so. ... full article