I really just don't get it.
How can so many businesses be missing the lead generation boat by such a long country mile? Billions of dollars in profits, flushed away!
Just because of 7 innocent, yet deadly, tactical lead generation errors. It's nuts!
... full article

Effective lead generation is one of the biggest problems for most small businesses. Not because the leads are hard to come by, but because leads often turn into dead-ends… or so it seems.
Are your leads actually dead or are they only dormant? A successful lead generation program means getting the business on the other end. When the lead does not turn into a sale, it doesn't matter what kind of lead generation program you buy into or how you use it, it isn't successful. Up to 85% of marketing expenditures are to develop leads that are never fully developed and therefore, are wasted. ... full article

Warm markets are the "sweet spot" of marketing for new and established businesses. For the most part, they are considered "warm markets" because they come to you through a trusted referral. They have the need, they know what the need is, and they have been told they should talk to you.

Most people, don't even know that they are surrounded by their warm market and that their first business leads are often one degree of separation away. (A degree of separation would be defined as someone who knows someone who knows you. A second degree of separation would be someone who knows someone who knows you.) ... full article