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Added: April 21, 2005
Article rating: 3.05 (of 5) - 166 votes

Top 5 Ways to Generate Qualified Leads for Your Small Business

Do you ever wonder if you could be doing a better job marketing your small business or professional service firm? Successfully marketing a small business is hard work. There are several key skills required to consistently develop new business that you, as a small business owner, must master in order to succeed.
The first skill you need to have is the ability to regularly generate qualified leads. You must consistently build your list of prospects if you are to grow your business. Your business will not grow if you market to the same, stagnant population over and over again. While there will be a certain percentage of people who choose to buy from you after repeated contact with your marketing material, the amount who buy will always be limited by the size of the list to which you market. ... full article
 
Added: April 6, 2005
Article rating: 3.34 (of 5) - 328 votes

6 Powerful Prospecting Tips

Sales is a contact sport and prospecting for new business is the name of the game! You will never meet a salesperson that failed because they had too many prospects to talk to. For the majority of salespeople, finding new customers is without a doubt the most difficult and stressful aspect of the profession. Prospecting should be viewed more as a mindset rather than merely as an activity. It is something you need to be constantly aware of because you never know where your next prospect will be coming from. It really doesn't matter how competent you are or how well you know your product line, if you don't have a qualified prospect in front of you, you don't have a sale. ... full article
 
Added: March 6, 2005
Article rating: 3.4 (of 5) - 286 votes

Lead Generation Sins – 7 of Them!

I really just don't get it.
How can so many businesses be missing the lead generation boat by such a long country mile? Billions of dollars in profits, flushed away!
Just because of 7 innocent, yet deadly, tactical lead generation errors. It's nuts!
... full article
 
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