In the real estate industry, credibility is perhaps the most sought-after trait in an agent. After all, who wants to work with an agent who is not an expert on the ins and outs of the market? Home sellers would obviously want to work with an agent that can get their properties listed on the right places. Home buyers, on the other hand, would want to work with an agent that knows where they can buy their dream homes at the best price. ... full article

The biggest challenge for most real estate agents is generating leads. They can be elusive, hard to come by, and downright fickle. Add in the fact that there are 20, 30, 40 other agents in the area that are also looking for those leads and it would seem a very daunting task to get even one. ... full article

As a former employee of a nation real estate service, I've spoken with hundreds of real estate agents regarding their methods of following up with their real estate leads and marketing of themselves and their services in general. I was shocked at the amount of agents I spoke with who did not have a personal website and even worse, didn't see the point of having one! Don't they realize how many real estate leads they're missing out on by NOT having a website? Oh, and for the record, having a contact page on RE/MAX's site doesn't count. When I say personal website, I'm talking about a fully loaded, information packed site - the kind that can generate it's own real estate leads, has all your listing information, as well as valuable resources and information for any visitors to the site. ... full article