You're a Real Estate Entrepreneur or Investor, and you're out there in the market place looking for deals. I have a question for you. Are you doing a bit of advertising and just hoping that a deal will fall in your lap, or are you operating in a way that makes certain it will happen. If you don't have a process for making sure deals happen, you don't yet understand the importance of having a marketing plan. ... full article

Several years ago, in response to client requests for no-cost or low-cost marketing techniques, I coined the term "tightwad marketing". My definition of tightwad marketing is the art of doing more with less, or using your creativity instead of your checkbook to get the word out about your business. ... full article

The Internet marketing gurus have pronounced the traditional sales letter dead, buried it, held a wake and crowned its successor. The new generation of sales letter is long and detailed and contains personal anecdotes. For the potential customer this is good: they can learn what a program is about without submitting their email address to a complete stranger. For the Internet marketer it is good because it is a new challenge and a challenge is always good for stirring up fresh ideas. For some Internet marketers it is bad because they don't have the ability to write a good sales letter. If you are in the latter group, don't despair, you have options. Here are three to consider: (1) hire a professional to write the sales letter for you, (2) borrow someone else's sales letter and just change a few details around or (3) buy expensive software to do the writing for you. ... full article