It's almost a given that when I speak to a new client, she tells me how much she's always hated marketing herself. "I'm no good at it" and "No matter what I try, it doesn't work" are common complaints.
Worse, many small shops hate marketing so much that they literally avoid it entirely, or do marketing using the "dribs and drabs" method -- you know, a drib here, a drab there.
In order to gain the trust of your prospects, you have to make contact with prospects enough (and make contact with enough prospects) to show them that you're the solution to their problems.
Are you marketing your business enough? It's high time you found out! ... full article

What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn’t have your marketing act together over the past year. Well, there are. ... full article

Too many business owners believe that marketing their business means just paying for a few ads. What few understand is that Advertising is not the same as Marketing. Too many clients have come to us only after they have wasted large sums of money by copying their competitors with “me too” advertising. And the media and advertising agencies love it.
When you approach an advertising agency, their mission will be to convince you to spend your entire marketing budget with them, not to help you devise a marketing strategy for your business which will look at all available marketing options, not just advertising. ... full article