We hear complaints about the lack of loyalty with today's customers. When was the last time you did something to strengthen the relationship with your customers? Let me show you how and why a customer loyalty program can be a major tool in your efforts to increase sales. ... full article

Advertising can be one of the fastest ways to market and grow your business or it can be one of the quickest ways to go out of business. With the right ad you can attract clients to your business and increase your profits. With the wrong ad you can spend your way into bankruptcy.
To grow your business you need to attract the attention of your prospects, advertising can help you do so if used correctly. Unfortunately, many small businesses owners waste thousands of dollars on advertising efforts that only achieve minimal results.
If you want to get the most from the money you spend to promote your real estate services, make sure to avoid these common mistakes.
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You wouldn't try to collect water in a bucket that leaked or catch fish with a torn net, but that is what many service professionals and small businesses do. They work hard to attract clients and customers but too often their marketing is full of holes. The biggest holes in small businesses' marketing efforts are in lead generation. For those that don't know it already, identifying, attracting and building a steady stream of prospects is the number one marketing task for growing a service business. You need to know who is interested in your products and services in order to market to them, again and again. ... full article