A good, well-crafted slogan can propel your business in quantum
leaps, while a poorly considered one can be as effective as none at
all. Real estate marketing slogans can work equally well online and
offline, but they must be good enough to appeal to mass, targeted
Consequently, agents work hard and long for the right
words to coin the right phrases, for the perfect slogans. After all,
their slogans may be powerful or aspiring enough to define their
Realtor Alert! Real estate marketing slogans don't have
to be over intellectualized to create huge "brand names." Catchy and
clever works every time.
For example, Century 21, ERA, &
Coldwell Banker are national and/or regional real estate companies
whose corporate names serve as their "real estate marketing slogans".
Examples of some gigantic, non-real estate companies are Xerox, IBM,
Pepsi and Coke.
Successful Realtors know the importance of using
real estate marketing slogans to create "name brands", but when
conjuring up a slogan for yourself why not something as simple as your
If Mike, Bill and Hillary can pull it off you can, too. Of Course you know who I mean, which epitomizes the power of a name.
Creating A Slogan!
I can go to the yellow pages, write down a bunch of real estate
marketing slogans and throw a bunch of them at you to jump-start your
creative juices, but you can do that yourself.
constructive approach in creating your own slogan is to make a list of
10 slogans that reflect who you are, what niche real estate market you
want to be known for, and your interests and personality in general.
the yellow Real Estate Agents section of your local yellow pages to get
ideas, and then strive for phrases that uniquely characterize you.
being the Madonna, or "leave the driving to us" of the real estate
industry. Is it possible? Absolutely, but you'll have to create a
slogan first! Then you'll need to use and publicize it every
opportunity you get; in your ads, on your business cards, letter head,
website, vanity car tag, etc.
Don't expect instant success right
out of the gate. It'll take a while, but you'll be amazed at how much
you can accomplish in a year or so. And if you have a real estate
marketing system that reaches a minimum of 10 prospects a day the
numbers can quickly add up in your favor.
10 contacts a day x 20 days a month = 200 contacts a month
200 contacts a month x 12 months a year = 2,400 contacts a year
Without too much effort you can passively market your slogan to a minimum of 2,400 prospects a year.
wonder what impact having your marketing slogan on your car would have?
No matter where you live, or what market you're in you're missing out
on massive amounts of free marketing if you don't have a car tag of
some kind advertising the fact that you're a Realtor.
about advertising your slogan through the penny, nickel and dime
publications? Think cheap advertising, high visibility, and lots of
readers of your slogan to drive business opportunities your way. So,
create your own unique, real estate marketing slogan; then publicize it
heavily; freely and/or inexpensively, but heavily.
Can you see the impact that this might have on your real estate marketing results? I can!
Lanard Perry is the author of "Farming Expired Listings." Learn how to average 1 or more listings a week. Visit http://www.farmingexpiredlistings.com and http://www.real-estate-marketing-talk.com for more business building ideas.