PR is a powerful small business marketing tool. By PR, I mean getting positive press mentions about your firm in local, trade and national publications.
The reason these mentions are so powerful is because they are seen to come from unbiased 3rd parties. So, they are more believable. People are conditioned to think your ad messages are just sales hype, but when they read about how great you are in the local business journal, it must be true. ... full article