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Added: January 4, 2006
Article rating: 4 (of 5) - 2 votes

10 Steps To Unleash Your Lead PR Machine

PR is a powerful small business marketing tool. By PR, I mean getting positive press mentions about your firm in local, trade and national publications.

The reason these mentions are so powerful is because they are seen to come from unbiased 3rd parties. So, they are more believable. People are conditioned to think your ad messages are just sales hype, but when they read about how great you are in the local business journal, it must be true. ... full article
 
Added: July 5, 2005
Article rating: 2.93 (of 5) - 91 votes

How To Market When Computers and the Internet Aren't Your Thing

So you are still stricken with fear at the thought of sending an email, posting a website or downloading...well, anything. It doesn't mean you can't successfully market your business.

Not everybody is glued to the net, popular as that myth may be. There are still plenty of us willing to dirty our hands picking up a non-virtual flyer or flipping through a non-virtual newspaper. We leave our houses and drive cars or walk, reading non-virtual signs and advertisements. ... full article
 
Added: June 21, 2005
Article rating: 3.05 (of 5) - 107 votes

Effective Offline Promotion

Although, most of your traffic will still come from search engines and various online promotions, a little effort using traditional media might also bring a large number of visitors to your website. ... full article
 
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