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Added: September 6, 2005
Article rating: 2.82 (of 5) - 220 votes

The Words That Sell

What You Say, Who You Say It To, How you Say It:
If you have or can get a list of people who are already interested or genuinely likely to be interested in your product or service then you are well on your way to being successful with your postcard marketing. Before that, you have to answer the key question, "Who should I send my postcard offers to?" ... full article
 
Added: September 6, 2005
Article rating: 3.14 (of 5) - 159 votes

Direct Mail Postcard Rules

It's a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It's also a fact that it costs far less money to keep a customer than it does to go out and get a new one. These are the two reasons that using direct mail postcards to keep in touch with your customer database is a must. There are a few rules to follow when marketing to contacts in your company database. ... full article
 
Added: August 18, 2005
Article rating: 3.6 (of 5) - 126 votes

What The Heck Is A Campaign And Why Do I Need To Do One?

Many people ask me, "What is a postcard campaign, exactly?" "And why do I need one?" As I have been educating my clients one on one for years now, I suddenly had the bright idea that I needed to explain this for more than just one at a time and in further detail. So here goes… ... full article
 
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