The following are your main concerns when it comes to design.

1. Colors

Match the colors to your business personality or the products that you are selling. Make sure that you use matching ones. You can also be experimental as long as you still achieve the artistic effect. The colors must attract eyes on to your cards and not the opposite.

2. Images

You must use the images that best represent you to your target market. These must also suit your brand and your products.

3. Ad Words

Be concise with how you sell your products. Your cards must not be filled with words. Make it too long and the readers will lose their focus. It can be short but you have to be sure that you are still being coherent.

4. Space

No matter what the size of your postcards is, you still have to take note that you leave enough space. You must not tire the readers eyes. Too many details and information will not work to your advantage.

With such information in mind, what else do you need to consider when doing your postcards design? If you have mastered what to do with the art elements, you can now focus to the recipients. Who will read the ads in the end? Who will appreciate the design? Whose eyes are you trying to capture?

The Target Market

It is necessary to do a thorough market analysis before you proceed with your postcard project or any type of ads for that purpose. If you already have a list at hand, you can focus on that but only if you are doing this project for the first time.

If you have done this before, you must also develop ways to design the cards according to the people whom you would like to get your ads.

Collect all the necessary information of your clients. Take advantage of the important occasions of their lives to send out cards to let them know that you do not forget.

Get in touch with your clients when you have special promotions up your sleeves.

Send out cards as reminder to people of how they can take care of their purchases. You can also advise them what you can do on your part if any damage occurs.

Give special treatments for repeat buyers. Let them be the first to know about the special promos that you will be having. Give them bigger discounts as well.

Customer information is an important aspect in any business. You can use those to deepen the relationship between you and your clients. You can also utilize that for your ad requirements.

That vital information combined with the right postcards design as well as having them processed by the right printing company, will make your project a clear success.