A successful seller's interview or listing presentation starts before you show up at the house. Top-producers have a specific routine they go through before they arrive to obtain a listing. Before you even begin your presentation, follow the five steps below to insure that you will also obtain more of the listings you seek.
Solid pre-listing package: This presentation should give the client a brief overview of who you are and what your track record is in sales. It should clearly focus on the benefits of doing business with you rather than with any other agent. This piece should not be the big "Brag Book" that many people used in the 80's and 90's. Sellers in the new millennium are busy. They don't have the time to read 30 pages about how great you are. Give them the highlights and include a section on the importance of pricing. This section will prepare them for the price discussion.
... full article