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Added: August 18, 2005
Article rating: 3.08 (of 5) - 74 votes

Localized Advertising Door-to-Door Ad Distribution on the Fly

Have you ever had to distribute door-hanger advertisements for your business?

Have you ever employed door-to-door sales techniques to increase your brand awareness?

Have you ever had to walk mile-after-mile repeating the sales pitch, over and over?

Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons?
... full article
 
Added: June 6, 2005
Article rating: 3.05 (of 5) - 124 votes

Why your ads aren't working

Straight-forward answers to a key business question.
The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this question? Have you ever asked it yourself?
Like most marketing communications questions there are no simple answers. After all, communication is a high level activity. There are lots of variables involved.
If your ad results are disappointing, here are the key things to look at:
... full article
 
Added: April 21, 2005
Article rating: 2.93 (of 5) - 122 votes

The SKINNY on Newspaper Advertising

Using the paper is considered gospel by many people in business. Use it wisely and it can be a good tool.
Remember, newspapers are passive, non intrusive media. They tend to reach only buyers who are looking for the product. They are poor at reaching prospects before the need arises. ... full article
 
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