[ by Dennis Collins ]
In today's fast-paced world, consumers are assaulted everyday with thousands of ads. Can you remember an ad that actually stopped you, got your attention and was committed to your long-term memory so you could take action? If you're like most consumers, not much sticks. Why do some ads penetrate our mental filters and why do most not? Looking at the top 7 reasons campaigns fail can lead us to some solid answers about making them more effective.