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Added: November 21, 2005
Article rating: 3.18 (of 5) - 120 votes

Get Better Customer Response With Brochure Mailings

Many companies mail brochures to prospects that phone for more information about the company's products or services. Or they may send updated brochures to their existing customers.

But they often don't include one, inexpensive element that could boost customer response: a cover letter. ... full article
Added: November 21, 2005
Article rating: 3.31 (of 5) - 39 votes

Brochures: Are They In or Out?

The increasing demand for effective marketing tools have opted various business owners to employ the use of brochures.

Brochures are single sheet documents that are commonly printed in one or two colors or in a full four color printing process. Its sizes ranges from the considered standard 8 x 11, 8 x 14 for the legal page size and then the 11 x 17. ... full article
Added: September 20, 2005
Article rating: 2.91 (of 5) - 77 votes

Copywriting Tips for Sales-generating Brochures

Brochures have held an important place in marketing plans for longer than most of us can remember. There is no doubt that they have the ability to generate sales and increase revenues. Why then do so many of them fail? ... full article
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