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Added: March 6, 2005
Article rating: 2.91 (of 5) - 97 votes

How Well Do You Know Your Prospects?

It's crucial to know your prospects if you want to market effectively to them. Take this quick 10-point quiz to see how well you know and understand your prospects.
If you can't answer these questions, how can you be sure you are connecting with your audience in a relevant and meaningful way?

How can you be sure you are reaching them with a compelling message about your product or service?
How can you be sure you are tapping into the conversation they are already having inside their own head with respect to your product or service?

I would argue you can't. And if you can't do these things, your marketing will not be effective. ... full article
 
Added: January 18, 2005
Article rating: 3.03 (of 5) - 139 votes

Build Your Business by Building Relationships

People do business with people that they know and trust. As a real estate professional, your goals will be to make yourself known to your target market and then elevate the relationship to the trust level. This process of building relationships can take many forms. Take a few minutes to review what is working for you in this area. Then consider these ideas to add to your relationship building toolkit. ... full article
 
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