RealEstate Web Design  
Your Email:
Your Password:
view demos


Added: March 2, 2009
Article rating: 3 (of 5) - 1 votes

Real Estate Postcard Q&A: First Class Mail vs. Bulk Mail

[ by Brandon Cornett ]
Agent's Question: Is it better to send real estate farming postcards by first class mail or bulk mail? Brandon's Answer: There are two major differences between Standard (bulk) mail and First Class mail. First of all, there's the speed factor. The U.S. Postal Service states that Standard mail usually arrives within 3 to 15 business days, while First Class mail averages 1 to 3 business days.

Another big difference is that First Class mail offers a return service, while Standard mail does not. Let's say you send 1,000 postcards, but 150 of them have bad addresses. With First Class mail, you would know this because the bad ones would be returned to you (at no extra cost). The post office will also try to forward the postcard if the recipient has moved.

But if you sent those 1,000 postcards by Standard mail, you wouldn't know about the bad addresses because Standard mail doesn't return to sender. In all likelihood the 150 postcards with bad addresses would wind up in the trash.

A Postcard Revelation

I once knew a broker whose agents had been mailing their farming postcards by Standard mail. The office later switched to First Class mail for faster delivery, and they were shocked by the number of returned postcards.

"We never got returns like this before," the broker said to me. "So why now?"

In truth, their deliverable rates probably didn't change much. They just didn't know about the bad addresses before because Standard mail doesn't get returned. So they assumed all the postcards were reaching their destinations. Switching to First Class was an eye-opener.

Which Class of Mail is Right For You?

So which class of mail should you use? Well, that depends. If it's important for you to know about your undeliverable postcards, First Class is your option. If speed is a factor, again, First Class is your choice. But if you're on a budget, I recommend using Standard mail.

Undeliverable Postcards are Common

Here's something to remember when you send out your farming postcards. Even with the most current mailing list possible, some of your postcards will be undeliverable. My research and experience shows that the average undeliverable rate for direct mail is about 8%. So no matter what you do, you're going to have some postcards that either come back to you or wind up in the trash. There is no such thing as a 100% deliverable postcard mailing.

With that said, you should try to maximize your deliverable rate by using fresh data. By using a reputable list provider, you can easily keep undeliverable mail below the 10% mark.

---------

* Copyright 2006, Brandon Cornett. You may republish this article if you leave the hyperlinks active, and also retain the author's note and byline.

About the Author: Brandon Cornett is the author of "Real Estate Postcard Marketing," an insider's guide to using real estate marketing post cards. Agents, you can increase your postcard I.Q. by visiting http://www.realestatepostcardbook.com

Your opinion is the key to delivering valuable content. Please rate this article.

Current rating: 3.00 (of 5) - 1 votes
1comment
  • Brad March 2, 2009
    It's a bit old fashioned to send postcards, but that just might work because of the "wow" effect. It may just differentiate you from the rest.
 Related articles


Privacy Policy | Terms of Service | About Us | Contact Us | Advertise with Us
© Copyright NetReal Media, 2002-2020. All rights reserved.

REALTOR® -- A registered collective membership mark that identifies a real estate professional who is a member of the National Association of REALTORS® and subscribes to its strict Code of Ethics. NetReal Media is not affiliated with REALTOR®, its logos or trademarks, being a third-party technology company providing Real Estate Web Design and e-Marketing solutions for Real Estate Agents and Brokers. Thank you for your interest in Real Estate web design.