Everyday we receive thousands of un-targeted marketing messages. These come in the form of direct mail pieces, television commercials, radio commercials, billboards, you name it. These marketing messages are intended to be seen by millions of people with the hope that the message is relevant to a sliver of a percentage of them.
Now if you are Pepsi or Walmart with deep pockets, you can afford to send out you marketing message to millions of people. However, the average Real Estate agent does not have that type of budget, so what options are available to you? ... full article