•Competition level: If your website is competing against comparatively small number and size of businesses, then your SEO necessities will not be so widespread. But, if your web site's products or services are also offered by hundreds of other Internet-based businesses, then you desperately require highly efficient optimization support, so that your website will rise above the rest. This concept is not at all new; even in our real world, people use different channels of advertising and promotions while keeping in mind the practices used by their competitors.

•Popular keywords and relative competition: There are some keywords which are of search engine's interest, that's why expert optimizers concentrate and analyze them to the hilt. All search engines like Google or Yahoo use some sort of automated mechanism, technically known as "crawlers", on your website. These 'crawlers' collect keyword statistical data from your site which is the primary factor used to evaluate keywords' relevance. Higher the relevance of your website, higher is your page rank and higher page rank clearly mean better visibility of your business on major search engines. The efficiency of SEO practices is determined by the higher page rankings and top ten listings on major search engines.

•Actual service of your website: Optimizing your website allow customers to reach you and keep you ahead of your competitors. So before you take up any keyword make sure it works towards enhancing the visibility of your website over the net. Remember if your website is offering only one product or service, then you have to take up a lot of help from optimizers, in order to get as much addressable business to your website as possible.