Although every flyer is unique and creativity is mostly a good thing, there are certain guidelines to follow that will ensure your flyer generates revenue for your business. Here are a few items to consider when developing a new small business flyer advertising campaign:
Your headline must draw attention and motivate a reader to take action.
Good Example: Want a Greener Lawn? Call Us!
Bad Example: Joe's Lawn Service
2. Your Services/Products
Do not simply list services - instead, show people how they solve problems.
Good Example: Got Termites? Our termite treatment is non-toxic and pet-friendly!
Bad Example: Termite and pest control
3. Branding/Enhance Your Reputation
Take the opportunity to personalize your ad and warm-up to locals.
Good Example: Our family-owned business has proudly served the Chesterfield area for 15 years.
Bad Example: Operating since 1993
4. Poor Images/Graphics
Every good flyer MUST have high-quality images that sell!
Good Example: High-resolution photos of a hot cheese pizza
Bad Example: Clip art or images taken from the internet that are not designed for flyer printing
5. Misuse of Space
Always print on both sides in full-color. Use as much "real estate" as possible with good design basics in mind.
Good Example: A blance of text, images, and branding with full contact information found easily on both sides of flyer.
Bad Example: Too much text, difficult to read, blurry images, no clear "selling point", no logo, not in full-color.
6. Poor Planning
It's easy to tell when a flyer was "thrown together" and when a company took the time to do things right.
Good Example: Check your sunday newspaper and look at the print advertisements. Most will be very concise.
Bad Example: Look at flyers or mail that you receive and instantly throw away...ask yourself - why did you throw it away?
7. Choosing the Wrong Flyer Printing Company
Always choose a fair-priced, experienced, and communicative printing company for flyer printing. Most will even send you free samples in the mail!
Good Example: A printer with references and live customer service reps that answer the phone every time you call.
Bad Example: A printing company that has poor response time or is difficult to communicate with.
About the author: Chris Barr is an experienced marketing professional and graduate of Christopher Newport University. For the lowest prices on printed flyers, newspaper inserts, brochures, menus, and postcards please visit http://www.taradel.com
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