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Added: August 24, 2010
Article rating: 4 (of 5) - 3 votes

How to Make a Real Estate Video

[ by Greg Pierce ]
There is a new trend in real estate which is using a video of an agent giving a tour of a listing. These videos are going to dictate how real estate is going to be bought and sold in the near future. If you don't keep up with the competition, you will be left behind. The following are some tips on creating effective videos like these.

Treat the video as a sales presentation. Walk through the house as if you were actually showing a client the property. Pretend that the buyer is in front of you and talk through the features and benefits of the house as if you were with the client in real time.

Tell the story of the home. The video is not just about a beautiful garden or an avant garde living room. By telling the story about the home, you are making the buyer experience the home, not just see it.

Just like film-making, utilize a script. The script can be as simple as a list with bullet points to remain on the right track. Do not say too much of what you do not want and too little of what you do want.

Keep it brief but interesting. People should be compelled to watch your videos. Keep it energetic, have a good narration, and should run for five minutes or less. It is better to have a video that leaves the audience wanting for more than one that drags on and on and loses the interest of the viewer. One of the advantages of a video is that the viewer can replay it at their convenience.

Don't show unnecessary parts of the home. No need to show the toilet, nor the interior of a cupboard. It is good to make your video a showcase of a lifestyle. Use people to capture the interest and emotion of a potential buyer.

Examples of these are:

• Cooking in the kitchen

• Watching movies in the multimedia room

• Relaxing in the study with a novel

• Playing board games in the family room

• Having breakfast in the patio

• Hosting guests in the living room

Never underestimate the drama of lighting. Utilize all the lights in the room. Extra lighting does not hurt. Videos don't have aperture speed adjustments like a camera, thus poorly lit rooms look dreadful.

Let's suppose you are showcasing a stunning bookcase built into a room. Don't just show the bookcase out of nowhere. Zoom out to show how the bookcase fits into the room. Pan left and right to illustrate a general feel of the room. In fact, you can show a person getting a book from it to create a reference point for the height and width of the bookcase.

Be sure that the operator of the camera stays still. You are not taping an episode of NYPD Blues, so avoid jerking the camera around.

Lastly, do not add music that distracts. You can have it in the introduction and towards the end but not as a background for your narration.

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