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Added: June 30, 2011
Article rating: 3.67 (of 5) - 3 votes

4 Steps to Direct Mail Success for Real Estate Agents

If we had a nickel for every time we heard a real estate agent say, "I prefer email. It's so much cheaper." Email marketing certainly has some powerful benefits (even more so in combination with direct mail) but it is often not cheaper than direct mail, and typically not as effective.
[ Karla Humphrey ... full article]
     
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