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Added: June 30, 2011
Article rating: 3.67 (of 5) - 3 votes

4 Steps to Direct Mail Success for Real Estate Agents

If we had a nickel for every time we heard a real estate agent say, "I prefer email. It's so much cheaper." Email marketing certainly has some powerful benefits (even more so in combination with direct mail) but it is often not cheaper than direct mail, and typically not as effective. ... full article
 
Added: August 16, 2010
Article rating: n/a (of 5) - 0 votes

How to Create "Direct Mail Magic"

I have been using direct mail campaigns in my businesses for almost 20 years. For the past 3 years I have been using direct mail campaigns almost exclusively to drive motivated seller leads to my wholesaling business. Without a doubt, it still works like a charm. While I do use other marketing methods for my business, it is by far the best long term strategy that I have found. ... full article
 
Added: June 2, 2010
Article rating: 4.33 (of 5) - 3 votes

Writing Real Estate Letters - First Choose Your Audience

Real Estate agents who don't enjoy writing often fall prey to an unworthy goal: That of trying to write an all-purpose letter to get it over with so they don't have to do it again. ... full article
 
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