Direct mail is efficient. Once the mailing piece is developed and tested, rolling out the campaign only requires printing and mailing more pieces, and of course renting and tracking qualified lists. D-mail is creative. People are naturally drawn to the new and different, but if you try something creative in most advertising, and it doesn't work- it can be a really expensive error. D-mail is a crucial element of healthcare communication, but professionals now know that integrating mailing campaigns with online communication including email and web can boost the reach of health advice considerably.
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