When you first start out in Real Estate you quickly learn this is a business of marketing more than anything else! Being an effective marketer will determine weather you succeed or fail in this business. In the beginning though it is hard to spend a lot of money on marketing so you are dependent on whatever you can do cheaply or free if possible. So what are some of the best ways to advertise in the beginning without wasting your time and money? ... full article

Most real estate investors are knowledgeable about real estate. But the truth is that many of them need to learn a thing or two when it comes to marketing. Or maybe even more than a thing or two. After all, if you can't generate a steady stream of leads, in the form of both buyers and sellers, you'll never reach your potential as an investor. ... full article

Everyday we receive thousands of un-targeted marketing messages. These come in the form of direct mail pieces, television commercials, radio commercials, billboards, you name it. These marketing messages are intended to be seen by millions of people with the hope that the message is relevant to a sliver of a percentage of them. Now if you are Pepsi or Walmart with deep pockets, you can afford to send out you marketing message to millions of people. However, the average Real Estate agent does not have that type of budget, so what options are available to you? ... full article