You can use, "visit my web site for additional testimonials and live links to contact these people."

The flyer needs a call to action. What do you want someone to do once they read the flyer? Call? Visit web site? A common mistake is to omit the benefit they get for taking that action or to place it somewhere else in the flyer and not next to that request (call to action).

Add praise instead of testimonials. Praise does not necessarily talk about what the flyer topic is discussing. It can be for something else you do.

The headline must grab the reader and the first paragraph must hold them. You have three seconds to accomplish this. If you are looking for a specific target market, find out what words/phrases will get their attention and write to that audience. If you are not sure change the hook for different target markets and leave the rest of the flyer the same. Experiment with several to see what works until you get the response you want. 

Carry at least 25 flyers with you in a plastic sealed folder. This protects them from the elements and keeps them fresh. Place a piece of cardboard in front and in back for stiffness.

Use the blank side of the flyer to write notes. People hold onto them longer. Recommend a book, web site, or referral. You can write a code for a special discount or complimentary session. Give them a meaning for the code and ask that they provide it when they e-mail or call. You can even ask them to enter this method into other tracking systems. Design the codes so that they reference something to you. Like 10 for all those at a certain event or 20 for their target market match. Then you can put them together: 1020

Remember the follow-up "law of seven." After seven exposures, you have created interest!

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Catherine Franz, business coach. Previously a real estate agent and exec with National Association of Realtors.
Additional articles and ideas about marketing to attract business:  http://www.abundancecenter.com
Blog: http://abundance.blogs.com