You may have used open houses as a lead-generation tool, and you may have had some success - even though very often those open house visitors are either curious neighbors or people just looking for something to do on a Sunday afternoon. ... full article

Selecting the right level of daily prospecting is essential to your success. When you begin the discipline of prospecting, the number of contacts you make daily is really, at best, an educated guess. Because you haven't been prospecting, you don't really know your sales ratios for contacts to leads, leads to appointments, appointments to committed clients (signed listing agreements or signed Buyer representation contracts), or committed clients to closed transactions. These ratios are essential to be able to know the activity level necessary to reach your goals. ... full article

Lead generation is one of the most popular topics in the world of real estate. Why? Because it is the necessary first step in ensuring that you are able to build a strong business. In effect, you cannot have a real estate business without a good lead generation technique. It is therefore important that you learn how to generate real estate buyer leads effectively. ... full article