As all the real estate top producers know, farming is the true backbone of the real estate business. But while its effectiveness and importance are irreplaceable, the downside is that on long term it is a very costly process. If you're an agent who is just starting, money is always a problem. So what do you do to get more qualified leads?

There are many farming methods available for real estate professionals, both traditional and hi-tech and the dilemma often comes from choosing the best one. So what type of newsletter will generate the most qualified sales leads in the future? How much will each lead cost you? Should you choose printed materials and direct mail? Should you concentrate on online promotion?

In this article, we'll take a look at cost effective methods of lead generation (for farming and prospecting) and we'll make a comparison between traditional printed newsletters and e-newsletters. We hope this article will help you decide what's the most adequate method to generate more sales leads and increase your revenues. ... full article

Unlike any other marketing vehicle, newsletters give you the opportunity to contact your audience and convey your expertise in a way that offers value and information.
Newsletters provide a reason -- and a structure -- to maintain ongoing contact. One of our clients has even said that recipients call if her newsletter is a few days late.
A newsletter can include all kinds of information you might otherwise have to develop multiple vehicles to communicate. ... full article

A newsletter can be a wonderful, economical way to communicate with prospects, customers, employees or distributors. Just follow these ten easy steps for newsletter success. ... full article