Why bother? Because the rewards are there for those who enter the newsletter game.
1. Build loyalty: Send out a regular real estate newsletter to your customers to build loyalty. Better informed customers are better customers.
2. Educate: A regular newsletter can educate prospects.
3. Boost credibility: Publishing a real estate newsletter is a way to send out great information with your name on it.
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4. Stay in touch: Advertising not in your budget? Exhausted your public relations options? A newsletter can keep your name in front of a small, well-defined audience.
5. Repeat your message: Repetition is an important facet of a successful communications program. A real estate newsletter is another way to deliver your message.
6. Control. Control. Control: Audience. Message. Timing. You control it all with a newsletter.
7. Cost efficiency: Send out an electronic newsletter, and you can save on time, printing and postage. Plus you can use it as content on your web site.
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About The Author
Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years' experience developing and implementing successful business-to-business marketing and communications programs.
