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Added: June 21, 2005
Article rating: 3.65 (of 5) - 360 votes

How To Create A Brochure And Cover Letter Your Prospects Will Respond To...NOW!!!

Millions of dollars are spent annually on creating and sending brochures and cover letters. Most of these dollars are wasted, because these marketing materials don't do what they're supposed to do: get a prospect to act, either by requesting further information, picking up the phone and making an appointment, or actually buying something. These are the sole purposes of marketing documents. ... full article
 
Added: April 21, 2005
Article rating: 2.87 (of 5) - 121 votes

Getting You Started With Your Brochure

First of all, any business needs something to advertise or market its products and services being offered. A brochure is one of the most popular and useful tools to effectively present your information about your products. A cover letter is simply not enough to achieve this particular purpose.
With all those business mail and letters received by many potential clients, your letter might get the attention in less time than it take for your letter to sail through the garbage bin. ... full article
 
Added: April 6, 2005
Article rating: 3.15 (of 5) - 253 votes

Does Your Brochure Pass the Test Or Is It Headed for the Trash?

The decision on whether or not someone will read your brochure is usually decided in the first 5 seconds they look at it. What kind of message are you communicating in that five seconds? Will you make a favorable impression with your prospect? Will you move your prospect closer to the sale? ... full article
 
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