The secret is creating low cost advertising that compels customers to come to you. Using a simple system of direct mail letters, postcards, email and low cost newspaper ads, as well as cable TV and radio - all of which can get qualified customers to call you or stop buy your place of business on a daily basis.
The purpose of this mainstream concept is to have customers come to you. Why? Because your marketing efforts will do the two things that marketing is supposed to do: ... full article