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Added: April 9, 2008
Article rating: 3 (of 5) - 3 votes

Personalise Your Ads And Newsletters

[ by Joel Owens ]
Have you ever thought about personalizing your company newsletter? Imagine how its recipient will react upon seeing such feature. It will surely gather some attention or more. If you've never heard how this can be done, well, it is now made possible through variable data printing.

You can request your chosen printing company to use variable data printing for your newsletters. This way, the output will be directed person-to person. And your sales will definitely increase more than what you've added to the printing cost.

With this type of printing, you can change the name of the recipient for each newsletter. You can also interchange the graphics, the tone and the design to really suit the personality of the person who will be receiving such.

Your newsletters can be used for the following purposes:

1. Company newsletter. This can help your team be updated with the company's growth and development. You can include internal job hiring at this tool. Through such, you can give out the favorable praises to those who deserve them. You can also give thanks to those who have helped the company to succeed.

This tool will not only bring confidence to your employees, they will also feel proud to belong in the right company.

2. Community newsletter. It is happier to live in places where everybody knows their neighbors. This can be achieved through this tool. Update the people in the community about the projects that they can take part on. Announce important events through this. You can also update them about community meeting, what have been talked about and other plans about the place that everybody must know.

3. Advertising newsletter. For businesses, it is important to market on every possible tool available. They have to let the word out about their products because they need to sell. This can also be done through newsletters.

For this purpose, you can include tips and tricks to your chosen market. If your product is food, include recipes for each letter.

A Newsletter Must-Have's

Catchy name

It doesn't really have to be the name of the products itself. It can even be a parody of some known shows or anything that your target market can relate to. But if you really can't think of any, just use the name of the company to be safe.


Do not make your recipients guess what your products look like. Attract them with pictures.

Do not force people to buy

As much as possible, avoid hard selling or else your clients might get turned off. Use a conversational language but don't use too many words. Be direct to the point. And make sure to get your point across.

Include a letter from a known person It can be from the president of the company. It can also be from people who have tried your products. Whoever it is, rely on a person who has credibility.

Personalizing your advertisements through variable data printing will really boost your sales and lead your path to success.

About the author

Loves to read and talk anything under the sun. From current events, magazines, social life, metro lifestyles, traveling etc. Not a born writer but experience could make a difference. He also loves to eat especially travel in different places. Going to beaches and mountains really completes his life.

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Current rating: 3.00 (of 5) - 3 votes
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