In PR programs, you should find third parties who must be willing to feature you and your real estate business in the articles or copies they create. Instead of putting up an ad, the third parties make you subject of their content. This way, no direct ad charges are collected, but there are standard practices to compensate and pay for the services of such parties. Need to learn more? Here are effective ways to incorporate PR well into your own real estate marketing initiative.
Develop good relationship with the local media. Volunteer yourself and your expertise whenever reporters and newspapers need expert opinion and analysis. Media relationships work this way. Reporters would always need to connect to real estate agents whenever they write for the industry. Make sure you are always accessible to them. They could then write about you as a real estate agent to return the favor. The same goes if you want to establish a professional relationship with television and radio organizations and businesses.
Publish informative and helpful real estate articles online so you could position yourself more as an industry expert. Before writing any article, know more about key phrases and keywords that are highly targeted for your intended readers or for your prospective clients. To distribute the copies, you may use article distribution sites so you could effectively save time and at the same time widen your coverage.
Be personal friends to media personalities. Although most media practitioners are keen on distancing themselves from people and professional co-workers, they could still be friends with you somehow. But do not give them the impression that you are befriending them so you could use them as resources for your own personal and professional agendas.
Facilitate home-buying seminars within your area. Again, strive to be informative and helpful so you could create good industry impressions. If the seminar you facilitate shoots up in popularity, you could always invite local media to cover your initiative. Tell the media or show it how popular your initiative has become especially among local residents. That could be an angle they could look at to create PR copies featuring you. You could also send the media press releases regarding your seminar. You could also ask for opinion and feedback of satisfied attendees so you could include actual and good quotes in your release.
Be patient and persistent. Real estate PR could also take much time and effort. However, lasting and effective results are brought about. PR could strengthen real estate marketing through building up of targeted exposure and credibility, so strive and intend to use it.
About the Author: Beverly Manago is a freelance writer focused on the real estate industry. She is also a consultant for My Single Property Websites, a web 2.0 marketing tool that lets real estate agents create stunning virtual tours and single property sites easily, with a free version available for listing presentations.