Using flyers will ensure that only your message is on your material and the customer gets to see it on its own, without other information detracting from it. This can be a powerful tool as long as the flyers are put together properly. Here are a few tips to bear in mind when planning your flyer printing campaign.
1) Keep it simple
This is a good general rule for almost everything, but it becomes supremely important in advertising. If you overcomplicate your message, you risk your customers simply not getting it or just throwing your flyer away without even trying to. The very best flyers are simple and direct, with minimal text and often with only a single primary image to draw attention or even none at all. The important thing is to have a heading that pulls your target audience in, offering them something tantalizing or otherwise interesting, and to have it in large enough lettering for them to see from the floor when it's posted through their door.
2) Use a professional printer
Although it can be tempting to print the flyers yourself, it will be much quicker and produce much higher quality getting them done professionally. You may even find with what you would spend on ink to print a decent amount of them that it even works out cheaper on a bulk order. Shop around to find the best deal, as there are many online printers now who offer much lower rates than their high street counterparts with equivalent quality standards. You can also order all your flyers up front with a longer delivery time to save more money, rather than ordering next day delivery which can hike up the cost.
3) Track the response
One thing that many people overlook is direct mail response and sales tracking. At the end of the day, the more information you gain from your first flyer printing run, the better you will do the next time. You can also learn a lot about your target demographic this way too. One of the easiest ways to track responses is to include some sort of code on the flyer that the customer must quote upon contacting your business. This could be for some sort of discount or just a basic request for customers to quote the reference on their flyer. If you want to go even further, you can assign different codes to the flyers based on the area they will be delivered to, which will help you narrow down the best areas to advertise in, or you could even have the flyers printed with sequential codes and no two the same, ensuring maximum control over your tracking.
About the author: Chris Barr is an experienced marketing professional and graduate of Christopher Newport University. His areas of expertise include SEO, Direct Mail, Ad Campaigns, Business Development, Copywriting, Product Management, New Vertical Identification, Lead/Pipeline Development, PPC (Google, Yahoo, MSN), Email Campaigns (HTML), Analytics, Technical Writing, PR (press releases, radio, media communications, Organic Search Optimization, Article Writing, Technical Writing, Video and Audio Production, Blogs/Web 2.0/Social Networking, Link Building, MS Windows XP/Vista/Office, ACT!. Chris currently serves as Marketing Director for Taradel.com and may be contacted directly regarding your print advertising needs.
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