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Added: June 3, 2010
Article rating: 4 (of 5) - 2 votes

Creating a Strategic Marketing Plan For Real Estate

[ by Teresa Janelle ]
Over recent years with the economical challenges throughout the world the market of real estate has had to undergo constant change to be successful in locating properties and homes for sale and also their methods to sell homes. It is a known fact more and more frequently home buyers are using the internet to assist them with their property search.

Real Estate marketing plans have also required strategic thinking which facilitates the ever evolving marketing plan. Real estate agent tips are helpful in developing an effective marketing plan.

Those in the real estate business understand the need to have a solid marketing plan. Those just starting out in real estate will soon discover the value of a strong marketing plan. Marketing is simply a manner to attract customers to a product or service you offer. But let's just go one step further; effective marketing attracts the target market for the product or service you have to offer. It really is about positioning your products and services in front of potential buyers or subscribers which are included in these realtor tips.

There are some wonderful real estate agent marketing ideas that can help both the established realtor and the newbie real estate agent:

• Optimal internet use
• Virtual Property Tours
• Linking
• Realtor Newsletter

It has been said that 87% of those looking to buy a home search the internet for property information. Online marketing is a cost effective way to reach your target market. Email has quickly become the communication of choice for many individuals making this an excellent method of communication with your clients or potential clients.

It has also been said that a picture is worth a thousand words. That is absolutely true in real estate. You can provide a photo, slide show, or video to share with prospective clients your properties in a way words upon a page could never provide. The client by use of virtual tour can see the property from various angles and it even allows them to visualize their family in the home. When you provide a virtual tour do not forget the next most important thing your potential buyer will want to know, that is the neighborhood around the property.

One of the great real estate agent tips is to building links to your website and sharing the URL in your email marketing campaign allows your target market to connect with just a click to your website. Include your URL and website information on printed media such as brochures, business cards, and any other paper advertisement you utilize.

Develop a Real Estate newsletter to share with client's information about your real estate business and the realtors on your team. It is also highly recommended to provide an online realtor newsletter and an about us page to provide information about your business and team members. This is an excellent way to make your company available when the client is ready to make contact. Including a contact page for your website to provide the client easy access of how to connect with a member of your team is one of many realtor tips available to you.

Using these realtor tips for creating the best strategic marketing plan for your real estate business puts your business in front of your target market at any time of the day when they are available and need your services.


About the author:

Teresa Janelle - is a Top Producer, Internet Marketing Expert, Coach, and Mentor. To learn more about the most cost effective, highest converting, and cutting edge strategies that I am using in my own business visit:

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