These enemies thrive on competition. These guys are out to get you and get you good. But, there is good news - by implementing a marketing program you can beat your enemies at their own game! All you need is a solid, marketing program consisting of approximately 10 of the Marketing Weapons listed below.

Just make yourself a marketing calendar (a marketing calendar is simply a document that lists your marketing weapons and shows when and how often they will be implemented) through the end of year. Make sure this marketing calendar lists your marketing weapons, the action step(s) required for each one, date(s) when this will happen, and then a place to record the results. You need to know which marketing weapons work and which don't.

1. Effective Use of Voicemail

Leave clear, precise and to-the-point voice mail messages. For example, if you have a space you are marketing, state the exact location and request a callback with any interest the prospect may have. Or, if you're calling to confirm a meeting, state that. This eliminates guesswork and allows the recipient a chance to answer the question in the event that you are unavailable when they call. Also, when leaving your callback number please do not mumble or speak slowly. State the number twice. And finally, note that leaving a precise message increases your odds of a callback.

2. Provide Outrageously Good Client Service

Providing outrageously good client service will make you stand out and memorable. Why? Because most service providers do not! Take the time to create a system for "WOW" client service and then don't forget to follow it. This one marketing weapon is worth mega dollars. Go out of your way to go the extra mile. The reward will not only be a client for life, but referrals too.

3. Testimonials/Brag Book

You're probably asking yourself who does this? Exactly the point - you should. Create a Brag Book that consists of testimonials, letters of recommendation, descriptions of deals well done and even a list of deals completed. I can tell you few people have this and most clients love looking at them, and it will make a prospect feel like he or she is working with a pro.

4. Publish a Newsletter

This works, and I am proof! Consistently get good information in front of your target audience. Add value by providing information that would be of interest to your readers. Send it monthly, bi-weekly or even quarterly. For those that don't know how to do this, I will be offering a free class coming up soon and I will give you the step-by-step process!

5. Host Teleseminars

This idea came to me last week. I realized how cool it would be for you to host a teleseminar (a group call lead by you on a specific topic). For example, 7 Steps Leasing an Industrial Space. Or, Don't Get Caught in a Bad Location - 5 Strategies for Site Selection.

6. Have a Marketing Calendar

This simply means you map out in the beginning of the year or at the very least on a monthly basis, all marketing action steps you intend to take, the date (s) they will be taken, and the desired result. This can be written in a calendar, made as a spreadsheet or whatever. The point is to plan ahead and then follow through.

7. Post on e-bulletin boards

Although I have never carried out this particular marketing weapon, it is my understanding it can be quite effective. Just Google bulletin boards in your target market and begin answering the questions posted. This will then make you "the expert" (see #9). Prospects who participate in these types of informational exchanges will begin seeking you out - I promise.

8. Write a Free Report

Add value always. Your clients and prospects will profit by receiving a free report from you loaded with useful information. An example is "10 ways to Profit From Purchasing Your Own Building"; or, "7 Strategies to Choosing The Perfect Retail Location". At the end, add a paragraph on the benefits of using you to assist them in their needs. (Hint: make it all about them.)

9. Be an Expert

This is a no-brainer! Everybody wants to work with an expert. List 10 ways you can become known as an expert in your niche and then start checking each one off as you accomplish it, and before you know it, you will be "the expert!"

Cindy Saxman Spivack, Founder and President of Business Coaching Gym, Inc. and Commercial Real Estate Success, teaches Commercial Real Estate Professionals 7 Key Strategies for building an enormously successful commercial real estate business in 12 months or less. For free how-to-articles and powerful lead generation and time management tips go to Cindy's website at http://www.commercialREsuccess.com or email her at cindy@businesscoachinggym.com